ECE & BAS Magazine September/October 2014 - page 3

Dear Readers,
3
V
IEWPOINT
October 2014
Once more its showtime again: the
electronics industry will meet from
November 11th to 14th at the fair-
grounds of Messe München. This
year electronica is celebrating its
50th birthday – evidence for the
long lasting success of this event.
Beside all other aspects and com-
ponents of electronic embedded
systems will play a major role in the
exhibition and also in the embed-
ded platform conference program.
The conference is being held in
conjunction
with
electronica
in Munich on November 11 and 12.
Participants of the embedded
platforms conference will get an overview of and insights into the
ecosystems of modern embedded platforms. Speakers may make pre-
sentations on the following topics: cores and peripherals, 8-/16-bit
controllers, 32-bit processors, DSP platforms, FPGAs, multicore
chips, SoC approaches, security and safety, saving energy, testing,
debugging, trace as well as porting and migration, RTOS and other
operating systems, initializing and booting, standardization, tool
chains and ecosystems, obsolescence, simulation, emulation and
modelling platforms. More information about
electronica 2014
and
the Embedded Forum organized by ICC Media and Messe München
you´ll find starting at
page 10
of this issue.
One sector of the electronics industry which combines nearly all
aspects of embedded systems is automotive electronics. Latest trend
are energy efficiency, lighting, electromobility, connected cars, and
autonomous driving. This means that the future of driving will be
electrified, automated and networked. Therefore it is expected that
the value of hardware and software in cars will continue to grow in
the years to come. Already nowadays automotive electronics is one
of the most important segments in the market for electronic com-
ponents and according to a forecast by the German Electrical and
Electronic Manufacturers’ Association (ZVEI), market volume
is expected to increase to more than 430 billion euros by the year
2025. This year, some 1,500 exhibitors will demonstrate all topics of
the automotive electronic. Experts will also discuss the industry’s
latest challenges and developments at the Automotive Forum and the
electronica automotive conference.
The Automotive Forum and the lectures and panel discussions are also
an opportunity to gather information about the latest developments
and trends. During the four days of the 2014 fair, the topics of power
electronics and automotive software will be the focus of special atten-
tion. The automotive conference is held on November 10. The con-
ference is where leading executives and experts from the automotive
sector meet to exchange ideas and information about topics that play
a key role in the transition that is affecting the entire industry. The lec-
tures at this year’s conference are divided into three subject areas, i.e.
lighting, sensor fusion and connectivity. As you can see there are a lot
of new developments going and new products and solution presented
at the electronica fair. You´ll find us in
Hall A6, booth 453
. Let´s meet
there and discuss the latest trends in the embedded industry.
Yours Sincerely
Wolfgang Patelay
Editor
1,2 4,5,6,7,8,9,10,11,12,13,...56
Powered by FlippingBook