V
IEWPOINT
3
February 2014
Dear Reader,
Once again it s time for the embed-
ded community to meet from 25th
to 27th February 2014 at the fair-
grounds of NürnbergMesse to par-
ticipate at the worlds biggest event
for the international embedded -
industry – the 12th embedded
world Exhibition&Conference 2014.
This year the event will present an
even bigger range of products, more
space and a larger international
involvement.
This year the keynote speech proves once again that embedded
designers will find information about actual and future trends which
impacts embedded systems. The main topic this year will be the
Internet and its importance regarding security for the embedded in-
dustry. David Kleidermacher, Chief Technology Officer (CTO) of the
operating system and development tools provider Green Hills Software,
tackles the topic of security in the Internet of Things in his keynote.
Despite believing the “Internet of Things” to be a natural evolution
for embedded systems, he sees the rapid assimilation of trillions of ob-
jects into the Internet over the next decades as posing an unprecedented
privacy and security challenge that must be dealt with in advance. His
presentation will discuss these challenges, offer a security strategy for
developers to meet them, and demonstrate the technical and economic
competitive advantages for secure things in the Internet of Things.
Jacob Appelbaum’s keynote “You really are the legitimate target for
surveillance” will be the highlight of the embedded world student Day
on 27 February 2014, when he will address over 1,000 university
students on the third day of embedded world. Appelbaum, US Internet
activist, journalist and expert on encryption methods and IT security,
was spokesman for the disclosure platform Wikileaks. Again and
again he urgently appeals to the responsibility of every individual to
defend civil rights such as the protection of the private sphere. Another
recognized expert on Internet law speaks in addition to Appelbaum:
Professor Dr. Nikolaus Forgó. In his keynote on “Privacy & European
Law” he will describe the legal situation concerning Internet use and
also covers the rights in spheres like Facebook, Twitter and Co.
The M2M Area starts in 2014 with a record number of exhibitors. Ma-
chine to machine communication (M2M) is a topic that keeps coming
up at embedded world. 42 exhibitors present their new products for
wireless machine-to-machine communication on over 900 square
metres in hall 4. One of the major components of an embedded system
is an energy-efficient, fail-safe and sound display. At the electronic
displays Area in hall 1 – also larger in 2014 – 46 companies will present
on 1,400 square metres with their products for LCD, OLED, PDP, LED
or ePaper, but also with flexible displays, human-machine interfaces,
graphical user interfaces, touch screens or 3D displays.
As you can see – there are a lot of interesting trends going on in the
embedded world – and you should visit the event in Nuremberg to
get the news.
You ll find us in hall 5 booth 171.
I hope to meet you there.
Yours sincerely
Wolfgang Patelay
Editor
