14
electronica Nov 2014
E
MBEDDED
C
OMPUTING
Hall.Stand A5.260/A5.159
Rutronik: innovative products for
tomorrow‘s solutions at electronica
Under the motto “Meet tomorrow now!”
Rutronik will be exhibiting forward-look-
ing components at electronica. For complete
embedded systems RUTRONIK EMBED-
DED offers embedded boards, IPCs, box and
panel PCs, memory systems, displays and
wireless modules, auto-ID components, and
specific peripheral components. For devices
within the Internet of Things RUTRONIK
SMART unites complete solution approaches
comprising selected sensors, wireless compo-
nents, micro-controllers, power management,
and security solutions.
The cloud-based pedometers containing the
nRF51 from Nordic Semiconductor deliver
an impressive demonstration of an IoT appli-
cation. Rutronik will be giving away 1,000
pedometers at the trade fair. In addition,
Rutronik will be exhibiting ist sophisticated
logistics systems and warehouse logistics sys-
tems with numerous add-on services such as
traceability and Smart Consi. Under the head-
ing “Global Networking”, Rutronik will be
demonstrating the possibilities of comprehen-
sive global consulting services and delivery
across the entire product range and beyond.
Rutronik24 will be exhibiting as a distributor
for SMEs and large companies with medium
component requirements. In addition, prod-
uct specialists from Nordic Semiconduc-
tor, JAE, Telit, Samsung Electro-Mechanics,
Toshiba, Osram Opto Semiconductors, ASJ,
and Song Chuan, a new Rutronik partner for
electromechanic relays, will be exhibiting the
latest product innovations and on hand to
answer any questions concerning the prod-
ucts and applications. Products from Infineon
and STMicroelectronics as well as Kingstate,
whose professional acoustics solutions were
recently added to the Rutronik product port-
folio, will also be on display.
Hall.Stand A4.225
Arrow: web-based product life
cycle services platform
Arrow Electronics is offering the first fully
integrated online product life cycle ser-
vices engine for electronics parts. Available
in German, French, Italian, Spanish and
English, users can meet their electronic
component needs through an intelligent
search of millions of parts from hundreds of
suppliers by using comprehensive features,
such as product selectors, cross referencing
and Bill of Material capabilities. Arrow’s
web tool provides engineers with interac-
tive reference designs and advanced design
applications for faster development cycles.
Once users are finished designing using the
interactive features, they can simply gener-
ate a Bill of Materials and purchase the parts,
all without having to leave the site. Design
engineers globally can collaborate on shared
designs securely using messaging and live
updates, as well as with Arrow’s technical
experts supporting all Europe, Middle East
and Africa time zones.
Hall.Stand A4.420
TI: innovations for industrial and
automotive designs at electronica
At electronica 2014, Texas Instruments will
showcase how analog and embedded pro-
cessing semiconductors enable innovative
technologies to meet today’s industrial and
automotive challenges. Visitors will have
the opportunity to participate in hands-on
demonstrations that reveal how the right
products and solutions for complex systems
can make development easy and shorten
development times.
TI’s industrial portfolio offers differentiated
hardware and software solutions as well as
tools and support to help customers develop
innovative products. Key application areas
include motor control, programmable logic
controllers, sensor transmitters, industrial
communication, smart grid, building access
control and energy management. At elec-
tronica, TI will demonstrate a number of
analog and embedded processing solutions,
such as an industrial communication demo
that shows the implementation of five indus-
trial Ethernet protocols widely used in indus-
trial automation: Profinet IRT, EtherNet/IP,
EtherCAT, Powerlink and Sercos III. These
protocols are implemented as slave configura-
tions on TI’s processors and can be dynami-
cally loaded instantaneously.
From headlights to taillights and all sys-
tems in between, TI offers a wide range of
innovative technologies for the state-of-
the-art automobile. With solutions in info-
tainment, critical active and passive safety
systems and advanced driver assistance,
as well as emerging solutions for hybrid/
electric power trains, including many
connected by wireless connectivity tech-
nology, TI is changing the way the industry
thinks of automotive innovation. Among
other demonstrations, TI will showcase
a DLP® head-up display that enables aug-
mented reality with twice the field of view
e
lectronica
News
